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More than 150 companies, including PepsiCo, Amazon and Target, threw their support behind updating the Voting Rights Act in a letter released Wednesday.
The signatories, all U.S. employers, urged Congress to enact the John Lewis Voting Rights Advancement Act, legislation that would restore a key provision of the 1965 law that was stripped out by the Supreme Court in 2013. The bill would again require jurisdictions with a history of discrimination to get permission from the Department of Justice to make changes to their elections, using an updated formula to determine those jurisdictions.
It may vary as to the specific motivations each of these companies had for supporting the Voting Rights Act, but regardless, their support brings not only publicity to the bills, but legitimacy among the corporate world.