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U.S. college athletes nationwide are now allowed to profit from the use of their name, image and likeness, the NCAA announced Wednesday.
The National Collegiate Athletic Association’s board of directors voted to overturn an increasingly controversial rule that prohibited athletes from leveraging their popularity for business pursuits, marking a historic shift toward an era of increased financial opportunities for student athletes.
The policy is set to take effect Thursday, the same day 12 states will enact laws legalizing such opportunities. As momentum behind the legislation built, the NCAA scrambled to avoid a piecemeal adoption of rules, which could have created a recruiting imbalance among schools.
Finally NCAA is going to have to pay players what they are worth.
This is long overdue, hopefully this stops the exploitation of students by the collegiate athletics system.
If college athletes are being considered employees of their colleges, then they should be paid a regular salary like any other employee.