Amazon.com Inc’s (AMZN.O) camera unit, Ring, is planning to make police requests for users’ video footage through its neighborhood watch app more transparent, the company said on Thursday, a move that follows criticism that its products facilitate surveillance and profiling.

Public safety agencies such as police and fire departments now must request material from their communities through a new, publicly viewable type of post on the Neighbors app, Ring said in a blog.

Previously, Ring device owners would receive private messages from the app on behalf of police looking for videos.

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Amazon.com Inc's (AMZN.O) camera unit, Ring, is planning to make police requests for users' video footage through its neighborhood watch app more transparent, the company said on Thursday, a move that follows criticism that its products facilitate surveillance and profiling.