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I think a Facebook Ads agency should be evaluated using business outcomes rather than impressions and clicks alone. Lead quality, conversion rates, customer acquisition costs, return on ad spend, and ultimately revenue provide a clearer picture of campaign effectiveness. Agencies should also use structured testing to compare different audiences, creatives, landing pages, offers, and campaign strategies. The results should be tracked consistently so successful approaches can receive more budget while weaker ones are adjusted or replaced. Transparent reporting is important because it helps businesses understand where their money is going and what is improving. For professional support, the Aimers team

can be another option to research.

There’s definitely something to be said about smaller or more focused platforms. Big ones often overload you with markets, promos, popups, and it becomes hard to stay disciplined. On simpler platforms, you naturally stick to fewer bets and think more before clicking. It doesn’t mean they’re better overall, but for some users it actually helps control impulsive decisions. I’ve tested a few options like slotlounge-casino.us.com and noticed that less clutter sometimes leads to better focus during sessions.